3 Most Common Reasons a Home Doesn’t Sell

3 Most Common Reasons a Home Doesn’t Sell

After 22 years in real estate, I’ve seen it all—homes that sell in hours, and others that linger on the market for months. If your home isn’t selling, there’s always a reason. But don’t worry, I’m here to help you understand what might be going wrong and how to fix it. Let’s dive into the three most common reasons a home doesn’t sell, based on my years of experience in the industry.

1. Price

Before you roll your eyes, let’s get real. Pricing your home isn’t just about throwing out a number that feels right—it’s a science. When you sat down with your agent to set your listing price, did they provide you with a comprehensive market analysis? If not, it’s easy to miss the mark.

Here’s the truth: if your home is overpriced, most buyers won’t even consider it. Buyers today are cautious about offending sellers by offering a lower price, so they’ll often move on to something they perceive as more reasonably priced. On the flip side, underpricing your home could mean leaving money on the table.

Pricing your home as close to market value as possible not only attracts more interest but also increases your chances of receiving solid offers. Multiple offers can drive the price up, but even more importantly, they give you options to select the best buyer. An overpriced home, however, might never even make it to the offer stage.

2. Presentation

First impressions matter—big time. If your home doesn’t stand out in photos or showings, buyers will scroll right past it. In today’s digital age, your online listing is your home’s first showing, and it needs to shine.

Ask yourself: is your home clean, decluttered, and staged for success? Professional photography is a must; dim lighting or cluttered rooms in your photos can be deal-breakers. Buyers need to imagine themselves living there, not see evidence of your life in the space.

Simple fixes like a fresh coat of neutral paint, updated lighting fixtures, or sprucing up your landscaping can make all the difference. It’s worth investing time and effort upfront to maximize your home’s appeal.

3. Marketing

Even the most beautiful home won’t sell if no one knows it’s for sale. Your agent’s marketing strategy should go beyond putting a sign in the yard and listing it on the MLS. With the rise of digital platforms, your home needs to be advertised on social media, real estate websites, and even video platforms like YouTube.

A great agent knows how to target the right audience with the right message. From high-quality photos and video tours to open houses and email campaigns, there’s no one-size-fits-all approach. If your home isn’t getting enough attention, it might be time to rethink your marketing strategy.

Final Thoughts

Selling your home doesn’t have to be a stressful experience. By addressing the price, presentation, and marketing, you can significantly increase your chances of success. If your home has been sitting on the market with no bites, let’s talk. I’d be happy to review your situation and help you create a winning strategy. Contact me, Tom Sommers, today to get started! With over 22 years of experience and $100 million in sales, I’ll help you sell your home quickly and for top dollar.

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