How to Market Your Home in the Digital Age

How to Market Your Home in the Digital Age

The way we sell homes today has changed dramatically, and the first showing of a property isn’t what it used to be. Traditionally, the first showing was a physical tour, but today, it’s digital. When I list a house, I have about 15 seconds—at least, that’s what the stats tell us—to make an impression. In that brief time, a buyer will look at the first picture and read a short description. My goal in that moment is to capture their imagination enough to make them want to see more.

It only makes sense that if most buyers start their search online, that’s exactly where I need to be as a listing agent. This comes from years of hard work, dedication, and continually updating my website with new, relevant information like this blog. I’ve spent countless hours refining my approach to build organic search results, and this has a direct impact on selling homes faster. Many agents get caught up in promoting listings only on platforms like Zillow. The problem with that strategy is that Google doesn’t index Zillow pages. So, unless a buyer stumbles across your house on one of those websites, they won’t see it anywhere else.

Newspaper ads? Those are long gone. If traditional print ads were still effective, they’d be thriving just like online services are today. This is where social media comes in. I don’t believe that Facebook or Instagram has replaced traditional home search platforms like the MLS, but they are incredibly important tools for staying engaged with my audience. I keep my social media content fresh, fun, and informative, so when I do have a house to list, I’ve already built a connection with potential buyers. It’s a balance of entertaining and educating, keeping people coming back for more.

When it comes to marketing, one rule is key: never be negative. The last thing you want is for your home to be judged because of something controversial posted by your agent. I make sure that my content avoids political or religious topics and steers clear of anything divisive. I’ve built a strong following by focusing on what matters most—helping people find their dream homes. More followers mean more reach, which directly benefits you as a seller.

Now, a common misconception among sellers is that an agent with “hundreds of buyers” is automatically the best choice. But having a huge list of buyers doesn’t mean much if the agent hasn’t built a relationship with them. If I don’t know what those buyers are looking for, what good does that list do? My approach is personal. I get to know buyers, so when I market your home, I know who to target specifically.

Because the first showing of your home is digital, it’s critical to emphasize your home’s best features in every post. I tailor each listing to make your house stand out, whether it’s on social media, my website, or other digital platforms. It’s all about offering a small nugget of something interesting to catch a buyer’s eye and entice them to explore more.

If you’re considering selling your home, it’s in your best interest to ask your potential agent the right questions. Ask about their social media presence, their digital marketing strategy, and how they plan to drive traffic to your listing. The days of just putting a sign in the yard and throwing the listing on the MLS are over. You need an agent who understands the power of social media, digital ads, blogs, and outreach.

I’d love to help you sell your home and leverage every digital tool to get it sold fast. Reach out to me today, and let’s get started!

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