Why Is My Home Not Selling? Part 8: The Strength of Your Social Media Marketing

In today’s real estate market—especially in the Minneapolis Saint Paul metro area and south metro (Lakeville, Apple Valley, Eagan, Burnsville, Bloomington)—social media marketing is no longer optional. It’s one of the most powerful tools an agent has to get your home sold faster and for top dollar. If your agent doesn’t understand social media, you’re missing out on a huge segment of potential buyers who start their search on Instagram, Facebook, and Google before they ever contact an agent. Why Social Media Is a Game-Changer for Home Sellers Over my 20+ years as a real estate agent in Lakeville MN, I’ve watched marketing evolve: Yellow Pages → newspaper ads → websites → social media. Today, buyers are scrolling Instagram Reels, Facebook videos, and Google Maps long before they call an agent. If your listing isn’t being promoted effectively on these platforms, you’re invisible to a massive audience. Here are the hard facts from my own results:

• Over 30,000 followers across Facebook and Instagram (combined reach that grows daily).
• Videos about homes, market updates, or seller tips routinely get 5,000–10,000 views in the first 24 hours.
• These views come from both followers and non-followers—the algorithm pushes strong content to new audiences.

This isn’t bragging. It’s proof that social media marketing delivers real exposure. How Strong Social Media Directly Benefits Your Sale When your agent understands social media, you get:

• More eyes on your home — Videos and posts reach thousands who might never see your listing on traditional sites.
• Higher engagement — Buyers watch videos, comment, share, and feel connected before they even step foot inside.
• Faster sales — Homes with strong social promotion sell quicker because they generate buzz and urgency.
• More offers — Increased visibility = more showings = more competition = better offers and top dollar for you.
• Unexpected buyers — I’ve had clients say, “We weren’t even looking in this city, but we saw your video on social and fell in love with the home.” Or, “A friend sent us your video about a Lakeville listing—we want more info.” This happens constantly.

What Separates Great Social Media Marketing from Average Having a Facebook page or posting occasionally isn’t enough. The best agents:

• Understand SEO for social platforms (hashtags, captions, geotags).
• Know how to beta test videos and content for maximum engagement.
• Track metrics (views, watch time, shares, clicks) and adjust strategy.
• Post consistently (daily Reels/Stories, weekly updates) to keep the algorithm favoring their content.

If your agent isn’t doing this, your home is missing out on exposure that could turn a stale listing into a multiple-offer situation. The Bottom Line You can’t say you understand social media marketing just because you have a Facebook page. It takes strategy, consistency, and data to turn followers into buyers. In today’s market, a strong social presence isn’t a nice-to-have—it’s essential for selling your home fast and for top dollar. If your home isn’t selling or you’re ready to list your home in Lakeville, Apple Valley, Eagan, Burnsville, Bloomington, or the south metro, let’s talk. As a real estate agent in Lakeville MN with over 20 years of experience and a proven social media marketing strategy, I’ll make sure your home gets seen by the right buyers. Ready to maximize your home’s exposure in 2026? Text or call me today, Tom Sommers with Coldwell Banker Realty, for a free, no-obligation consultation. Let’s get your home sold.