Why Is My Home Not Selling? Part 9: The Strength of Your Social Media Marketing & Listing Presentation

Why Is My Home Not Selling? Part 9: The Strength of Your Social Media Marketing & Listing Presentation

In today’s real estate market, especially in the Minneapolis Saint Paul metro area and south metro (Lakeville, Apple Valley, Eagan, Burnsville, Bloomington), your home’s first impression online can determine whether it sells fast or sits for months. When a buyer scrolls listings on their phone, you have 15 seconds or less to grab their attention and make them want to dig deeper. If they don’t click past the first photo and description, your home becomes an afterthought. This is where most agents miss the mark—and where social media marketing and listing presentation make or break a sale. The Critical First Impression: Your Main Photo & Description Buyers start their search on platforms like Zillow, Realtor.com, Redfin, and Google Maps. The main photo is the single most important element. My recommendation (backed by years of experience): always use a beautiful exterior shot as the lead photo. It shows curb appeal, the neighborhood feel, and gives buyers an immediate emotional connection. Why not an interior photo first?

When I ask buyers what they think of an interior lead photo, the most common response is:
“What’s wrong with the outside of the house?”
They immediately assume there’s a problem with the exterior, and they move on. A strong curb appeal photo removes that doubt and invites them in. The Public Description: Make It Concise, Valuable, and Click-Worthy. The description below your main photo has to be short, punchy, and value-packed. Avoid clichés like:

“Move-in ready”
“Beautiful open floor plan”
“Warm and cozy”

These are overused and meaningless without context. Buyers feel them when they walk through—not when they read them. Instead, give them a reason to keep scrolling:

Highlight what sets your home apart (e.g., “Stunning lake views from every window” or “Fully remodeled kitchen with high-end finishes”).
Use quick bullet points of valuable features that create curiosity.
Entice them to click for more: “Discover why this home has everything you’ve been searching for.”

Example strong opener:
“Welcome to this beautifully updated Lakeville home with top-dollar upgrades and curb appeal that turns heads. Spacious layout, modern kitchen, and private backyard oasis—see why this one won’t last long!”How Strong Social Media Marketing Amplifies EverythingIn 2026, buyers are scrolling Instagram, Facebook, and Google before they ever contact an agent. If your listing is shared on social media with eye-catching Reels, Stories, or posts (geotagged photos/videos from high-traffic spots), it reaches more people faster. A strong social media marketing strategy:

Increases views and shares.
Builds trust before the buyer ever steps foot in the home.
Positions you as the expert who understands digital exposure.

Agents who post regularly (daily Reels, geotagged content, seller tips) get 5–10× more engagement than those who don’t. When your home is seen “everywhere” on social and Maps, buyers feel like it’s the one they can’t miss.The Bottom LineYou have 15 seconds to hook a buyer online. A powerful exterior photo, concise value-driven description, and strong social media marketing are non-negotiable in today’s market. Skip them, and your home becomes just another listing. Nail them, and you dramatically increase showings, offers, and your final sale price.If your home isn’t selling or you’re ready to list your home in Lakeville, Apple Valley, Eagan, Burnsville, Bloomington, or the south metro, let’s talk. As a real estate agent in Lakeville MN with over 20 years of experience helping sellers get top dollar, I’ll create a tailored plan that maximizes exposure and minimizes time on market.Ready to sell your home fast in 2026? Text or call me today, Tom Sommers with Coldwell Banker Realty, for a free, no-obligation consultation. Let’s make your home the one buyers can’t resist.