Why Is My Home Not Selling? Part 5: Why Communication Is the Cornerstone of a Successful Sale

If you’ve ever wondered why is my home not selling, one of the most overlooked reasons is poor communication between you and your real estate agent. In today’s fast-moving Minnesota housing market, especially in the south metro (Lakeville, Apple Valley, Eagan, Burnsville, Bloomington, and surrounding areas), clear, consistent, and proactive communication can make the difference between a quick sale at top dollar and a listing that sits for months.Why Communication Matters More Than Ever in 2026Great communication isn’t just polite—it’s strategic. Buyers are moving fast, market conditions shift quickly, and small details matter. When your agent keeps you informed every step of the way, you stay confident, avoid surprises, and make better decisions. When communication is spotty, doubt creeps in, and it’s easy to blame the agent when things stall.Here’s how I approach communication as a top listing agent in the south metro—and why it works:

Daily/Weekly Updates — I keep clients in the loop on everything: new showings, buyer feedback, agent inquiries, online views, and market shifts. Even simple questions from a buyer or agent get shared with the seller—no matter how small.
Proactive Lead Follow-Up — When a buyer or agent reaches out (online inquiry, sign call, or showing request), I follow through until the showing happens or the lead fades. Sellers always know what’s happening behind the scenes.
Transparency During Slow Periods — If showings are low, I don’t hide it. I provide data: absorption rates, comparable homes, showing percentages, and pending/active inventory. For example, I recently had a townhome listed for 3.5 months. Around day 90, we suddenly received two offers in one day. Why the delay? Low showings in that price point and neighborhood at the time—but my client wasn’t worried because they were fully informed. The data showed we were capturing over 25% of total showings in that segment—strong performance in a soft market.

What Happens When Communication Breaks Down

Buyers lose interest if showings are delayed or denied.
Sellers become anxious and assume the agent isn’t working hard.
The home becomes “stale,” leading to price reductions and lower offers.

In a market where inventory is still tight but buyer urgency varies, you can’t afford gaps in communication. The best agents treat every listing as a true partnership—transparent, data-driven, and responsive.What to Expect from a Great Listing AgentWhen you hire the right real estate agent in Lakeville MN (or anywhere in the south metro), you should get:

Regular updates on showings, feedback, and market activity
Data-backed insights (absorption rates, comparable sales, inventory trends)
Clear explanations during slow periods
Proactive strategies to generate interest and offers

Don’t settle for less. A home that’s priced right, in good condition, and easy to show still needs an agent who communicates like a partner—not a vendor.Ready to Sell Your Home Fast and for Top Dollar?If your home has been on the market too long or you’re thinking about listing your home in Lakeville, Apple Valley, Eagan, Burnsville, Bloomington, or the south metro, let’s talk. With over 20 years of experience helping sellers navigate the Minnesota real estate market, I’ll give you honest, data-driven advice and a clear plan to get your home sold quickly and for the most money possible.Text or call me today for a free, no-obligation consultation. Tom Sommers with Coldwell Banker Realty—let’s make your sale a success.