Why I Never Price a Home During the First Listing Appointment
Why I Never Price a Home During the First Listing Appointment
One of the Biggest Mistakes Sellers Make
One of the most common questions I hear is, “What do you think my home is worth?”
It’s a fair question, but my answer usually surprises people.
I don’t give them a price.
Not because I don’t know the market.
Because I haven’t earned the right to give them an accurate answer yet.
After more than 23 years in real estate and nearly $100 million in career sales, I’ve learned that the worst thing I could do is walk into your home, glance around for a few minutes and throw out a number simply because it sounds good.
Anyone can give you a number. A great Realtor gives you evidence.
Every Home Has A Story
Every homeowner has invested something into their home.
Sometimes it’s a new roof.
Sometimes it’s replacement windows.
Sometimes it’s beautiful landscaping.
Sometimes it’s years of remodeling projects completed one room at a time.
Those improvements absolutely matter.
But here’s the difficult conversation I have almost every week.
The improvements that matter most to you are not always the improvements buyers are willing to pay for.
That’s not meant to diminish your investment.
It’s simply how buyers think.
They’re not buying your memories.
They’re imagining their future.
A Story I’ll Never Forget
Several years ago, I listed a home where the owner had invested nearly a quarter of a million dollars creating one of the most incredible backyards I’ve ever seen.
It looked like a botanical garden.
There were waterfalls, mature landscaping, winding paths and beautiful gathering spaces.
I explained to the seller that while the backyard was truly remarkable, it was unlikely the market would return every dollar they had invested.
Fortunately, we found the right buyer.
At the closing table, the buyers couldn’t stop talking about how much they loved the backyard.
The sellers were thrilled.
They felt validated.
The next day I stopped by to pick up my sign and lockbox.
A bobcat and excavator were already in the backyard.
The entire landscape was being removed.
The buyers were putting in a swimming pool.
Nobody was wrong.
The sellers loved the gardens.
The buyers loved the location and wanted something different.
That experience perfectly illustrates one of the biggest lessons in real estate. You’re selling your memories. Buyers are imagining their future.
Why Zillow, Your Neighbor And Even Some Realtors Get It Wrong
I often hear sellers say,
“Zillow says my home is worth…”
Or,
“My neighbor thinks we should list for another $25,000.”
The problem is that neither one is actually evaluating your home.
Zillow relies heavily on public data and algorithms. It doesn’t know the quality of your updates, how your home shows in person or whether your kitchen was beautifully remodeled or hasn’t changed in 30 years.
Your neighbors usually have good intentions.
But they also have a personal interest in protecting what they believe their own home is worth.
Neither one replaces a detailed market analysis.
My Two-Step Pricing Process
Every listing begins the same way.
Step One
I visit your home.
I listen.
I take notes.
I learn about every improvement you’ve made.
I evaluate the condition of the property, the layout, updates, deferred maintenance and features that don’t always appear on a property data sheet.
Step Two
Then I go back to my office.
That’s when the real work begins.
I compare your home against recently sold properties, pending sales, active competition and current buyer demand. I use multiple valuation tools, review local market trends and analyze what buyers are actually paying today.
Only then do I recommend a price.
I’m not asking you to trust my opinion. I’m asking you to look at the evidence.
The Market Changes Faster Than Most People Realize
One of the biggest mistakes sellers make is assuming the market today is the same as it was a month ago.
It isn’t.
I’ve seen market conditions shift in just a matter of weeks.
Right now, many move-in-ready homes are still receiving multiple offers.
At the same time, homes that are overpriced or need updating are sitting on the market much longer than sellers expect.
That’s why pricing isn’t about hope.
It’s about today’s market.
If you’d like to learn more about current market conditions, you may also enjoy my article on What’s Really Happening With Home Prices Right Now. (Internal Link)
Condition Still Drives Value
Today’s buyers place an incredible amount of value on move-in-ready homes.
Fresh paint.
Updated kitchens.
Modern bathrooms.
Neutral colors.
Clean spaces.
Decluttered rooms.
They want to move in and start living.
That doesn’t mean your oak cabinets, wallpaper or custom bar are “bad.”
It simply means buyers may see those features differently than you do.
If you’re curious why some homes sell immediately while others sit for weeks, be sure to read Not Every Home Sells in One Day. (Internal Link)
The Truth You Need To Hear
One thing I tell every seller is this:
I’m never going to tell you what you want to hear. I’m going to tell you what you need to know.
That’s my job.
Pricing your home isn’t about making you happy for one afternoon.
It’s about helping you sell your home for the best possible price in the real market.
Sometimes that means having difficult conversations.
But I’d rather tell you the truth before your home goes on the market than watch it sit for months because no one was willing to have an honest discussion.
Final Thoughts
Your home is worth exactly what the next qualified buyer is willing to pay for it.
Not what Zillow estimates.
Not what your neighbor hopes it’s worth.
Not even what another home is listed for.
The market decides.
My job is to help you understand what that market is telling us before your home ever hits the market.
If you’re thinking about selling your home in Lakeville, Bloomington or anywhere in the Twin Cities, I’d be happy to walk through my two-step pricing process with you and show you exactly how I determine your home’s value.
Call or Text Tom Sommers directly at (952) 994-7204.
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Why Online Home Values Are Outdated
Why Online Home Values Are Outdated
Home School Podcast Episode #4 with Tom Sommers and Liz Sandwick
If you’ve ever searched your address online and looked at your home’s estimated value, you’re not alone.
Millions of homeowners visit websites like Zillow, Realtor.com, Redfin, and other online valuation tools every year hoping to find out what their home is worth. The process is quick, easy, and free.
The problem is that these websites often provide very different answers.
One site may say your home is worth $425,000. Another may estimate $448,000. A third may show $402,000.
So which one is right?
The answer is that none of them truly know what your home is worth.
That was the focus of Episode #4 of Home School, where Minnesota real estate agents Tom Sommers and Liz Sandwick discussed why online home value estimates can be misleading and what actually determines market value.
Why Online Home Values Vary So Much
Most online valuation tools rely on automated valuation models, commonly called AVMs.
These systems pull information from public records, previous sales, tax records, and other available data sources. While the technology has improved over the years, the systems still have significant limitations.
The software cannot walk through your home.
It cannot evaluate the quality of your updates.
It cannot see the new kitchen you installed last year.
It cannot recognize that your roof is brand new or that your basement remains unfinished.
Because of these limitations, online estimates are often best viewed as rough guesses rather than true market values.
Sold Homes Are Only Part Of The Story
One of the biggest misconceptions homeowners have is believing that recent sales are the only thing that matters.
Sold properties provide valuable information because they show what buyers were willing to pay in the past.
However, real estate markets are constantly changing.
A sale from four months ago may not accurately reflect current market conditions.
Professional agents also analyze pending sales and active listings to understand what buyers are doing right now.
Pending sales reveal where the market may be heading.
Active listings show the competition sellers face today.
Without understanding all three categories, it becomes difficult to accurately determine value.
Why Market Conditions Matter
The value of a home is heavily influenced by supply and demand.
When inventory is low and buyer demand is high, sellers often have more leverage.
When inventory increases and buyers have more options, pricing becomes more competitive.
This is where absorption rates become important.
Absorption rates help measure how quickly homes are selling compared to the available inventory.
Understanding these trends allows real estate professionals to evaluate not only what a home may be worth but also how aggressively it should be priced.
No Two Homes Are Exactly The Same
This is one of the biggest reasons online estimates struggle.
Two homes on the same street can have dramatically different values.
Factors that influence value include:
• Condition
• Updates and renovations
• Floor plan functionality
• Lot size
• Location within the neighborhood
• School district boundaries
• Views and privacy
• Garage size
• Finished square footage
• Mechanical updates
A computer model often cannot accurately account for many of these differences.
An experienced agent can.
The Danger Of Overpricing A Home
Many homeowners naturally want to believe the highest estimate they see online.
Unfortunately, buyers determine value, not websites.
When a home is priced too aggressively, it can sit on the market longer, generate fewer showings, and eventually require price reductions.
The first few weeks on the market are often the most important.
Accurate pricing helps maximize exposure, buyer interest, and negotiating leverage.
What Determines A Home’s True Market Value?
Determining market value is both an art and a science.
Professional real estate agents typically evaluate:
• Recently sold comparable properties
• Pending sales
• Active competition
• Market absorption rates
• Property condition
• Updates and improvements
• Neighborhood trends
• Buyer demand
When combined, these factors provide a much more accurate picture than an automated online estimate.
Final Thoughts
Online home value estimates can be useful as a starting point, but they should never be treated as a final answer.
Every home is unique. Every neighborhood is unique. And every market is constantly changing.
If you’re considering selling your home, refinancing, appealing your property taxes, or simply want to understand what your property may be worth in today’s market, a professional market analysis will almost always provide a clearer picture than an online estimate.
Watch the full Home School Podcast Episode #4 above to learn more about how real estate professionals evaluate value and why pricing strategy matters.
For questions about buying or selling real estate in Minnesota, contact Tom Sommers with Coldwell Banker Realty.
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What’s Really Happening With Home Prices Right Now in the Twin Cities?
What’s Really Happening With Home Prices Right Now in the Twin Cities?
If you have been wondering whether home prices in the Twin Cities are going up or down right now, you are not alone.
It is one of the most common questions buyers and sellers are asking.
The honest answer is this.
For the most part, home prices are staying fairly flat. But the condition of the home matters more than ever.
That may sound simple, but it is a huge shift in today’s market.
As somebody who has been in real estate for over 23 years and physically inside homes every single day throughout Lakeville, Bloomington, the South Metro and across the Twin Cities, I can tell you the market is very active.
But not every home is moving the same way.
Move In Ready Homes Are Driving Prices Higher
The strongest activity right now is happening with homes that are:
• Move in ready
• Clean
• Updated
• Well maintained
• Priced attractively
Those homes are still creating multiple offers in many cases.
That is especially true in price ranges under $400,000 and many homes under $600,000.
Buyers continue to compete heavily for homes with:
• White cabinets
• Updated kitchens
• Wide plank flooring
• Stainless steel appliances
• Stone countertops
• Neutral finishes
In many cases, multiple offers are doing more to push values upward than list prices themselves.
Normally in spring we expect to see listing prices rise.
This year I have seen more modest pricing adjustments.
The bigger story has been buyer competition driving the final sales price higher after the home hits the market.
Homes Needing Work Are Telling a Very Different Story
On the flip side, homes needing work are not getting the same response.
Homes that are:
• Outdated
• Poorly maintained
• Overpriced
• Ignoring repairs
• Trying to compete with fully updated homes
Are often sitting much longer.
Some sellers are still pricing homes like it is 2021.
Today’s buyers are much more selective.
They are paying attention to condition more than ever.
A home can have a great location and strong square footage, but if buyers walk in and immediately notice deferred maintenance, odors or big updates needed, that can slow activity quickly.
The condition of the home matters more than ever in today’s market.
That is one of the clearest patterns I am seeing right now.
What This Means for Buyers
Buyers still absolutely have opportunities.
In fact, some of the best opportunities I am seeing right now are homes that may need:
• Paint
• Flooring
• Lighting
• Cosmetic updates
Those homes often avoid the biggest bidding wars and can create a great opportunity to build equity over time.
The buyers winning today are often the ones willing to look past cosmetic issues and focus on long term value.
What This Means for Sellers
Sellers can still do extremely well in this market.
But pricing and preparation matter.
More than ever.
Homes that are updated, clean and priced attractively are creating urgency and strong buyer activity.
Homes priced too aggressively without matching condition are seeing slower results.
Today’s market rewards preparation, realistic pricing and understanding what buyers actually want.
The Twin Cities Market Is Still Strong
One thing that continues to stand out about the Twin Cities market is the long term strength of our communities.
We continue to benefit from:
• A strong job market
• Clean and safe suburbs
• Great local businesses
• Convenient access to shopping and restaurants
• Communities people genuinely want to live in
That continues to support demand throughout the metro.
Lakeville, Bloomington and many other Twin Cities suburbs remain very desirable places to live.
Thinking About Buying or Selling?
If you are wondering what your home is really worth right now or trying to decide whether this is the right time to buy, I would be happy to help.
Every neighborhood and every home is a little different.
That is why local experience matters.
What’s happening with home prices right now depends heavily on condition, pricing and location.
If you want an honest boots on the ground perspective based on what is actually happening throughout Lakeville, Bloomington, the South Metro and the Twin Cities metro area, feel free to reach out anytime.
Call or Text Tom Sommers Directly at 952-994-7204
Lakeville • Bloomington • South Metro • Twin Cities Real Estate
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Not Every Home in the Twin Cities Is Selling in One Day
Not Every Home in the Twin Cities Is Selling in One Day
If you spend enough time online reading headlines or scrolling social media, you would think every single home in the Twin Cities sells instantly with 25 offers over asking price.
As somebody who has been in real estate for over 23 years and physically walked through well over 100 homes in the last two weeks, I can tell you that simply is not true.
The Market Is More Balanced Than People Realize
The average home in the Twin Cities is taking roughly 50 days from listing date to pending status.
Let that sink in for a moment.
Many homes are sitting far longer than people realize.
Now to be fair, there are absolutely homes that still sell very quickly.
Homes that are:
• Move in ready
• Updated
• Clean
• Properly staged
• Priced compellingly
Those homes can still generate immediate activity and multiple offers.
Some properties even sell before most buyers know they were available because agents already had buyers lined up before the listing officially hit the market.
But just because some homes sell quickly does not mean all homes are selling in one day.
That is simply misinformation.
What I Am Actually Seeing in the Field Every Day
What I am seeing across the Twin Cities market right now is a much more balanced and realistic market than people are being led to believe.
The homes struggling right now are usually:
• Overpriced
• Poorly prepared
• Dirty
• Outdated
• In need of repairs
• Ignoring current buyer expectations
Sellers who still think this is the 2021 market are finding out quickly that buyers have become much more selective.
That does not mean the market is bad.
It means buyers are being more careful about where they spend their money.
Townhomes and condominiums have also slowed down significantly compared to single family homes, where the majority of buyer activity is still happening right now.
Buyers Still Have Opportunities Right Now
One of the biggest misconceptions I keep hearing is that buyers do not even stand a chance anymore.
That is simply not true.
The buyers winning right now are the ones who:
• Physically go look at homes
• Understand the market
• Stay patient
• Act decisively when the right property appears
There are opportunities everywhere right now for buyers willing to do the work.
In fact, some of the best opportunities I am seeing are homes that are structurally solid but need cosmetic updates like:
• Paint
• Flooring
• Countertops
• Lighting
• Minor cosmetic improvements
Those homes often sit longer than fully updated properties, which creates room for negotiation and opportunity.
Not every buyer needs a perfect HGTV home to make a smart purchase.
Sellers Can Still Win in This Market
This is still a very active real estate market for sellers.
But preparation matters now more than ever.
The homes generating the strongest activity are the ones with:
• Proper pricing
• Strong presentation
• Clean condition
• Professional photography
• Smart marketing
• Realistic expectations
Buyers today are paying attention to details.
They have become far more selective than they were a few years ago.
Why Working With the Right Agent Matters
The loudest voices in real estate are not always the people doing the most work in the field.
That is why I believe it is more important than ever to work with somebody who is:
• Actively out showing homes
• Negotiating contracts
• Watching buyer behavior in real time
• Studying pricing trends every single day
• Actually experiencing the market instead of repeating headlines
The Twin Cities housing market is not doom and gloom.
It is also not the feeding frenzy many people are describing online.
It is a market that rewards:
• Preparation
• Strategy
• Experience
• Realistic expectations
Thinking About Buying or Selling in the Twin Cities?
If you are thinking about buying or selling in Lakeville, Bloomington or anywhere in the Twin Cities metro area, feel free to call or text me directly.
I am physically inside these homes every single day and I am always happy to give people an honest perspective on what is really happening in the market right now.
Stop guessing based on headlines, social media posts and secondhand opinions.
Talk with somebody who is actually out in the field working in this market every single day.
Whether you are buying your first home, moving up, downsizing or trying to understand what your current home is worth, I would be happy to help you build a strategy that works for your situation.
Call or Text Tom Sommers Directly at 952-994-7204
Lakeville • Bloomington • Twin Cities Metro Real Estate
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20810 Parkfield Ave, Jordan MN, 10 Acres, A Move In Ready Home, And A 40×80 Dream Shop
20810 Parkfield Ave, Jordan MN, 10 Acres, A Move In Ready Home, And A 40×80 Dream Shop

Some properties check boxes. This one changes what is possible.
Call or Text Tom Sommers at 952-994-7204
Located at 20810 Parkfield Ave in Jordan MN, this rare 10 acre property offers the kind of lifestyle many buyers talk about but rarely find. You get privacy, usable land, mature trees, peaceful countryside views, a move in ready home, and an incredible 40×80 pole barn, all just minutes from downtown Prior Lake.
That combination is what makes this property so special.
You are not choosing between country living and convenience.
Here, you get both.
The home features over 2,400 finished square feet with 4 bedrooms, 3 bathrooms, and an oversized 3 car garage. It offers the comfortable and practical layout buyers want with:
• Main floor living options
• Main floor laundry
• Main floor bedroom
• Private primary suite
• Multiple entertaining spaces
• Beautiful outdoor deck and patio areas
But the real magic is the setting.
Picture:
• Quiet mornings on the deck
• Evenings on the patio
• Fresh eggs from your own chicken coop
• Open skies and peaceful countryside views
• Space to breathe and enjoy life differently
Approximately 5 acres are currently rented for farming, creating added flexibility and potential income while still leaving plenty of room to enjoy the property yourself.
This is the kind of acreage that lets you breathe.
If you have dreamed of:
• Horses
• Hobby farming
• Gardens
• Additional outbuildings
• Equipment storage
• Recreational vehicles
• Wide open space without neighbors on top of you
This property deserves your attention.
And then there is the shop.
The 40×80 pole barn is not just an outbuilding.
It is a major part of the value.
Complete with:
• Concrete floors
• Electric
• Bathroom
• Office space
• Entertaining area
• Upper storage
• Multiple workshop areas
• Massive 15 foot door
• 16 foot sidewalls
This setup is ideal for:
• Car collectors
• Contractors
• Woodworkers
• Mechanics
• RV owners
• Boat owners
• Hobbyists
• Home based businesses
This is not just storage.
This is space to build, create, repair, organize, entertain, and dream bigger.
The location adds even more value. You are only about 5.3 miles south of downtown Prior Lake, giving you quick access to:
• Restaurants
• Shopping
• Schools
• Parks
• Lakes
• Trails
• Everyday conveniences
Prior Lake and Scott County are known for outdoor recreation, boating, beaches, fishing, trails, and regional parks. You get all the benefits of country living while still being close enough to everything you need.
That is what makes this property so appealing.
You can:
• Live quietly with privacy and peaceful views
• Work from home with room for a business or workshop
• Store boats, RVs, trailers, and recreational toys
• Build out hobbies like woodworking or car collecting
• Raise chickens or create a hobby farm
• Enjoy usable land with endless possibilities
• Create a lifestyle that simply is not possible on a standard city lot
This is more than a house.
It is a lifestyle property.
Properties that combine:
• Nearly 10 acres
• A move in ready home
• A compliant septic system
• A massive shop
• Income potential
• Privacy
• Convenience near Prior Lake
rarely become available.
If you have been searching for acreage near Prior Lake, Jordan, or the south metro Twin Cities, this is one you truly need to see in person.
Call or Text Tom Sommers at 952-994-7204



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